Joana Choumali studied graphic design in Casablanca, Morocco. She then worked as artistic director with an advertising agency before beginning her professional photography career. Conceptual photography and mixed media are her current modes of expression. Joana Choumali received the prestigious Prix Pictet for her series ça va aller in October 2019. She continues her photographic research into the world around her, integrating fabric in her new productions. The result is a series of delicate pieces, steeped in reverie, where the real and the imaginary meet in a work that is deeply introspective. Her series Translation and Albahian bear witness to this dream world.