The Mahjouba Initiative is the brainchild of Belgian conceptual artist Eric van Hove. This three-year long artistic engineering endeavour aims, through the development of five prototypes and several think tanks hosted in Africa and elsewhere, to conceive an electric moped to be built mainly by craftsmen for the local Moroccan market. The think tanks help to collectively brainstorm a new social, economic, and manufacturing model. Based on the North African country’s goal to achieve a significant percentage of its national consumption via solar energy and its prevalent crafts sector, the Mahjouba Initative is a multidisciplinary and collectively developed entrepreneurial artwork that emphasizes shared-ownership, decentralized manufacturing and copy-left aspects. The first prototype Mahjouba I has been nominated for the Beazley Design of the Year 2017 Award at the Design Museum, London and will be on display in van Hove’s atelier during 1-54 Marrakech.

Atelier Eric van Hove
By appointment only
Cooperative Moussaouia
Route d’Ourika km 10
Sidi Moussa, Tasseltante
info@fenduq.com