After completing his studies as an interior architect, Mous Lamrabat became interested in photography. The medium gave him the satisfaction of instant creativity and an immediate result. Self-taught, Lamrabat was able to reinvent fashion photography, which he tackles with irony as a way to denounce consumer society. He mixes ostentatious luxury and counterfeiting according to Moroccan cultural references. His models, most of which have masked faces and bodies, appear in Moroccan landscapes. Lamrabat’s mission is to show Moroccan culture from a new perspective. He regularly collaborates with magazines such as Naatal, Tush Magazine, and Stylist France.