Propelled by a conviction that art can inspire change, Wilde is dedicated to artistic practices with conceptional and intellectual rigor that challenge our perception of the world. With over thirty years in the business, Wilde continues to support the evolving practices of established and emerging artists. Wilde is paradoxically a young gallery with a long history. Established in Geneva in 1990, the gallery rebranded itself it 2014, following the departure of its founder, and again in 2019, to its final iteration, as Wilde. Also, in 2019, Wilde inaugurated a second gallery space in the centre of Basel. In 2020, Wilde opened a showroom in Zurich, which offers high-quality secondary market works.