Sara Ouhaddou’s work explores design as a tool for economic, social and cultural development. Having grown up in France in a Moroccan family, her dual culture influences her practice. Ouhaddou makes objects in collaboration with craftspersons selected for their skills, but also with consideration to their economic and social situation. The artist highlights traditional methods through an input of technical and aesthetic innovations, using them as a foundation for her broad approach to making. She is constantly seeking new forms while relying on the ancient knowledge embodied in artisanal practice.

Presentations include Not New Now: Marrakech Biennale 6, Marrakech (2016); One en est arrivé là, Galerie Polaris, Paris (2016) and Craft becomes Modern. The Bauhaus in the Making, Bauhaus Dessau Foundation, Dessau (2017–18). Ouhaddou is the recipient of several awards including the One Percent Art of New York (2017) and the Wings of African Art Prize (2016).