Mous Lamrabat is a Moroccan-Belgian photographer who, after finishing his studies as an interior architect, started to get interested in photography. Photography gave him the satisfaction of instant creativity and an immediate result. Self-taught, he was able to reinvent fashion photography, which he tackles with irony, a way for him to denounce consumer society, mixing ostentatious luxury and counterfeiting according to Moroccan cultural references. His models, most of whom have masked faces and bodies, appear in Moroccan landscapes. Lamrabat’s mission is to show Moroccan culture from a new perspective. He regularly collaborates with various magazines such as Naatal, Tush Magazine, or Stylist France.